Mastering SEO for organic traffic

plutoandback
February 13, 2024

WHAT IS ORGANIC TRAFFIC

Organic traffic is the number of website visitors that come from unpaid search engine results (as opposed to paid results).

To increase your website’s organic search traffic, you need to achieve high organic rankings in the search engine results on sites like Google, Bing, and Yahoo. This can be accomplished through search engine optimization (SEO).

HOW TO INCREASE ORGANIC TRAFFIC

To increase your organic traffic, you need to have a consistent SEO strategy and follow SEO best practices.

Here are four key SEO areas you have to cover to improve your rankings and get more organic traffic to a website:

  • Keyword research: Finding and analyzing search queries that people use in order to target them with your content
  • Content creation and optimization: Developing high-quality, relevant content that is optimized to rank well in search engines
  • Technical SEO: Optimizing the technical aspects of a website to help search engines crawl and index the site
  • Link building: Getting high-quality backlinks to improve a site’s authority and visibility

BENEFITS OF ORGANIC TRAFFIC

  • It’s free
  • You can reach people who have never heard of your brand before
  • You can bring visitors with a relevant and specific intent to your site
  • You can reach people worldwide
  • It can be targeted and scaled with a content/SEO strategy
  • It can build your credibility
  • The search engine market is growing

However, organic traffic also has its downsides:

  • Organic traffic growth can be slow compared with paid search traffic
  • Not every search ends in a click (zero-click search
  • Although the traffic is free, there are still investments that must be made to see results, both in terms of SEO and content creation

ORGANIC VS PAID TRAFFIC

One of the key differences between organic and paid traffic is cost.

Paid search campaigns can be incredibly expensive, with some highly valued keywords costing hundreds of dollars per click. This can quickly add up and result in a high cost for a relatively small number of clicks. 

In contrast, organic traffic has the potential to generate a large volume of clicks without incurring direct costs.

You can estimate the total value of any website’s organic traffic in Semrush’s Organic Research tool. 

Enter the domain and look for “Traffic Cost”:

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